As Mary Brown’s Chicken continues to expand on its partnership with the Toronto Blue Jays, this week they have unveiled additions to their summer menu, including a Toronto Blue Jays-branded value meal that gives fans access to exclusive prices, and the return of two fan-favourite items: Banana Pudding and Honey BBQ Seasoning.
“The pride that Mary Brown’s Chicken and the Toronto Blue Jays share for our Canadian heritage and the communities that surround us is one of the biggest reasons why our two brands are such a match,” said Jeff Barlow, Chief Marketing Officer at MBI Brands. “We wanted to create an accessible offering that marries the excitement you get sitting down to watch a Jays game with that mouth-watering first bite of Mary Brown’s. That’s exactly what we did with the Batter’s Box.”
The Batter’s Box is available for a limited time and orders placed through the Mary Brown’s app will be automatically entered to win one of three prize bundles per month, which will include Mary Brown’s gift cards, Blue Jays merchandise and more. In August, two additional grand prize winners will win Blue Jays game tickets and free Mary Brown’s Chicken for a year.
Agencies behind the Mary Brown’s Chicken Batter Up promotion?
- Public Relations – rock-it promotions
- Brand – Mary Brown’s Chicken
(click on the link to view the agency’s Vendor Directory listing)
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