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Plus Company is making a big shift with the appointment of Karine Courtemanche as its new Executive Vice President of Plus Company Canada and President of the media group starting in July.
Prior to the move Karine was with Omnicom Media Group, where she led Touché!
and PHD Canada. In the new role, she will lead the media group which includes agencies such as Cossette Media and Jungle Media. Plus Company continues to make investments into its network as they get ready for the next phase of business.
As part of the change, Axel Dumont is no longer with Cossette Media where he was President of the media group since 2019.
What does this mean for Plus Company?
This represent a new day and direction for Plus Company as they prepare to carve a larger piece of the Canadian advertising marketshare. Karine is a pure-play media executive with 20+ years that spans across brands of all sizes. Having run two agencies simultaneously also demonstrates her strong organizational skills which is also proven by numerous industry awards for leadership.
Together with Mélanie Dunn, President of Plus Company Canada, this dynamic duo will bring a lot of change.
Agencies mentioned in this story:
(click on the link to view the agency’s Vendor Directory listing)
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