Frito Lay Canada (a division of PepsiCo) is once again throwing its support for FIFA, they have signed on as the Official Canadian Snack Tournament Supporter for the upcoming FIFA Women’s World Cup 2023.
As part of the partnership, Frito-Lay will introduce FIFA Women’s World Cup branded Lay’s products before kick-off. This agreement marks Frito Lay Canada’s largest-ever investment in women’s sports and underscores the brand’s commitment to celebrating and supporting women in sports
“We are thrilled to be the Canadian Snack Tournament Supporter and announce our involvement with this year’s FIFA Women’s World Cup™,” said Rachel Ferdinando, President, Frito Lay Canada and Quaker Canada. “Our snacks bring Canadians together for memorable sports moments, and we are proud to support women’s sports, athletes and fans in a meaningful way.”
Frito Lay Canada made history last year as the first salty-snack brand collaboration in FIFA and FIFA World Cup history during the FIFA World Cup 2022. A number of Frito-Lay brands will be integrated into the sponsorship including Tostitos, Doritos and Cheetos Frito-Lay giving them a chance to further be a part of the growing popularity of women’s sports.
(click on the link to view the agency’s Vendor Directory listing)
[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]
