Have you ever wanted to experience Ontario? Get out and see parts of the province you have never visited, this summer you is your opportunity and you can do it in style. This week Turo became the official car-sharing partner of Metrolinx. Tapping into the existing Metrolinx network of GO Transit, people will not have access to thousands of active vehicles through the Turo app.
“Working with GO Transit seamlessly aligns with our mission to create a more efficient transportation system that allows for fewer cars on the road, accessed by more Canadians,” said Cedric Mathieu, Senior Vice President and Head of Turo Canada. “Turo offers a natural extension to GO Transit’s network and gives local travellers a flexible and convenient option to reach their next destination. Whether guests want to explore local hotspots, embark on an unforgettable out-of-province trip, or simplify their daily work commute, Turo and GO Transit can help them discover new avenues for exploration.”
To help promote the new partnership, Turo launched a new marketing campaign which includes the domination of the Exhibition and Union GO Stations, on-train announcements, and an interactive, consumer-facing live brand activation in the Union Station Skywalk. Designed to inspire travellers to explore Turo’s expansive selection of cars and find their drive, the Skywalk activation will allow visitors to experience first-hand how Turo connects its users with extraordinary experiences.
https://youtu.be/SfWx2-L71dY
“The Turo partnership provides more convenient ways for GO customers to travel the ‘first and last mile’ to and from their final destination. We’re excited to bring this new travel option to life and for customers to be able to extend their trip options to discover Ontario.” – Mark Childs, Chief Marketing Officer, Metrolinx
Agencies behind the Open the Door to Extraordinary campaign?
- Brand – Turo
(click on the link to view the agency’s Vendor Directory listing)
[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]
