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Did you know that every year Canadians waste over 2.2 million tonnes of food, with 13% of that resulting from leftovers. During this year's Circular Economy Month and Waste Reduction Week (October 16-22), SkipTheDishes will be partnering with the Circular Innovation Council and three of Canada's top chefs to help Canadians reimagine their takeout leftovers.
The goal is simple - inspire more Canadians to get creative with their leftovers - Skip has enlisted the expertise of notable chefs from top restaurants from across the country to create innovative and delicious recipes that Canadians can make at home using any leftovers they may have from the restaurants' most popular dishes. These chefs will showcase how to easily combat food waste by simply combining what's left from their takeout order through an accessible content series on Skip's Instagram page. Throughout this series, viewers can discover different ways to leverage their leftovers with some fresh ingredients to create a brand new dish they can enjoy the next day.
"As we continue our fight against food waste, we know that even a small change can go a long way and we want to inspire Canadians to do just that," says Steve Puchala, Interim CEO of SkipTheDishes. "With more than 50,000 restaurant partners on the Skip network across over 260 cities and towns in Canada, we recognize the important role we play in driving more sustainable behaviours for our industry, our communities, and our environment, and look forward to working with our restaurants and customers to deliver positive change."
Skip's Zero Waste Chef content series brings together some of Canada's most trusted food authorities across the Skip network, who were tasked to reimagine their most beloved dishes in an innovative way to ensure Canadians have the opportunity to enjoy every last bite! This includes:
- Victor Barry from Piano Piano in Toronto, who transformed their iconic Veal or Eggplant Parmesan into the ultimate Breakfast Sandwich to enjoy the next day
- Amit Bangar from Calcutta Cricket Club in Calgary, who reimaged their famous Butter Chicken dish into a Butter Chicken Penne Pasta
- Jamie Cholack from Tacofino in Vancouver, who took Tacofino's beloved Salsa Verde and reimagined it into delectable Chilaquiles
Agencies behind the Zero Waste Chef campaign?
- Agencies - N/A
- Brand - SkipTheDishes
(click on the link to view the agency's Vendor Directory listing)
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