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Things are going in the right direction for Omnicom with another win, automaker BMW has selected Omnicom as the new media agency of record for the US, Canada and Latin America. The deal was done out of the BMW US office.
The previous agency partner was Media Experts who held the account since 2009. This is another setback for IPG (parent company of Media Experts) as they are currently fighting to retain the Amazon account.
Who has BMW hired as their new AOR?
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