Fans everywhere are getting ready for a hot basketball season, and CÎROC Ultra-Premium Vodka has signed on as the official vodka sponsor for the Toronto Raptors
In this new collaboration — which will come to life through CIROC’s new “ROC The House” platform — is dedicated to enhancing the everyday celebrations of Raptors fans, as they get set for another exciting season.
To kick things off, CÎROC is offering fans a one-time-only chance to enjoy free TTC rides on the 504 King routes to and from the Toronto Raptors season opener game on October 25th from 5:00 PM to 11:59 PM.
“We are committed to ensuring all Raptors fans are part of the celebration, and our partnership with the TTC enables us to bring both the fans and the excitement to the kick-off of basketball season in Toronto,” says Nadia Niccoli, Head of Marketing, Diageo Canada. “We are excited for this to be our first connection to the community as we celebrate the launch of our partnership with the Toronto Raptors in a way that can get fans excited, too.”
The TTC free ride on the 504 King to tip off the Raptors’ season is just the beginning of a monumental journey, as it marks the start of a series of experiences that will unite fans throughout the partnership. With so many reasons for Toronto Raptors fans to celebrate, CÎROC will be right there with them, to “ROC The House” and raise a glass to those special moments that allow fans to cheer, connect and create lasting memories.
For CÎROC, this is an opportunity to connect with the diverse and iconic Raptors fan base to make any moment a reason to celebrate and “ROC The House” with their favourite team.
Brand – Diageo
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