Men’s grooming brand Gillette returned to its ‘Choose Your Game Face’ campaign to celebrate its continued role as the official shave and beard care partner of the Toronto Raptors. ‘Choose Your Game Face’ campaign highlights the ethos that the choice to go clean-shaven, bearded or wear a style in between is part of the decision men face when they’re preparing to be the best version of themselves.
“The return of ‘Choose Your Game Face’ is testament to our success in partnership with the Toronto Raptors and celebrates the range of facial hair styles members of the Raptors roster and their fans choose to wear every day,” said Jennifer Seiler, Senior Vice President, Grooming Canada at P&G. “We are looking forward to cheering on the Raptors and engaging with fans – while, most importantly, helping them show the world they’re ready to be their best.”’
For the ‘Choose Your Game Face’ campaign Gillette enlisted the help of Raptors rookie and guard/forward, Gradey Dick and guard, Gary Trent Jr. using the brand’s product line to get game day ready.
Both spots will be broadcast on TV and online throughout the Raptors regular season. This makes a return by Gillette as an annual sponsor of the Toronto Raptors which first started in 2022.
Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.
