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Recently, the Canadian Marketing Association hosted its annual CMA awards, celebrating the top marketing campaigns of the year. The awards gala was attended by over marketers representing brands from all across Canada, and the agencies that work with them.
Here are the 2023 CMA Award winners:
Lifetime Achievement Award
Zak Mroueh Chief Creative Officer & Founder Zulu Alpha Kilo
Lifetime Achievement Award
Ashley Faccenda Associate Marketing Manager Kruger Products Inc
Winners by Category
Automotive - Brand Building
Award: Gold
Campaign: Uncharted Playgrounds
Client: BRP
Agency:
Touché!
--
Award: Silver
Campaign: Go Beyond
Client: Chevrolet Canada
Agency: Commonwealth // McCann
Award: Bronze
Campaign: Welcome to Uncommon 2.0
Client: Subaru Canada
Agency:
Zulu Alpha Kilo
Automotive - Business/Brand Impact
Award: Gold
Campaign: The True Urban Legend
Client: Subaru Canada
Agency: Zulu Alpha Kilo
--
Award: Silver
Campaign: Sk8
Client: Turo
Agency:
No Fixed Address
--
Award: Bronze
Campaign: Canada's Garage
Client: Canadian Tire
Agency:
Leo Burnett Toronto
Automotive - Customer Experience
Award: Gold
Campaign: Sk8
Client: Turo
Agency: No Fixed Address
--
Award: Silver
Campaign: GM LIVE
Client: General Motors
Agency: Dentsu Creative Canada
--
Award: Bronze
Campaign: Ignite Your Senses
Client: Subaru Canada
Agency: Zulu Alpha Kilo
Automotive - Engagement
Award: Gold
Campaign: Sk8
Client: Turo
Agency: No Fixed Address
--
Award: Silver
Campaign: Uncharted Playgrounds
Client: BRP
Agency: Touché!
--
Award: Bronze
Campaign: Ignite Your Senses
Client: Subaru Canada
Agency: Zulu Alpha Kilo
Automotive - Innovative Media
Award: Gold
Campaign: A Ford EV Production
Client: Ford Motor Company
Agency: BBDO Canada
--
Award: Silver
Campaign: 5 MINUTE CLASSICS: IONIQ 5 X AUDIBLE
Client: Hyundai Canada
Agency: INNOCEAN Canada
--
Award: Bronze
Campaign: Sounds of Nature - – How Mazda enabled outdoor enthusiasts to experience nature using 3D audio
Client: Mazda Canada
Agency: Mindshare Canada
Automotive - Public Relations
Award: Gold
Campaign: Maison Mercedes
Client: Mercedes-Benz Canada
Agency: Porter Novelli Canada, a Team X Omnicom agency
--
Award: Silver
Campaign: THE POWER OF N: HIGH PERFORMANCE PR
Client: Hyundai Canada
Agency: INNOCEAN Canada
--
Award: Bronze
Campaign: Sounds of Nature - – How Mazda enabled outdoor enthusiasts to experience nature using 3D audio
Client: Mazda Canada
Agency: Mindshare Canada
Business - Brand Building
Award: Gold
Campaign: Tomorrow Is On
Client: Enbridge
Agency: Leo Burnett Toronto
--
Award: Silver
Campaign: The Advantage You Need
Client: RE/MAX
Agency: Arrivals + Departures
--
Award: Bronze
Campaign: QuickBooks – On Top of Your Business (Québec French Campaign)
Client: INTUIT CANADA
Agency: HEADSPACE MARKETING
Business - Business/Brand Impact
Award: Gold
Campaign: Chris P
Client: McDonald's Canada
Agency: Cossette
--
Award: Silver
Campaign: Listen to the Goose
Client: Cira (Canadian Internet Registration Authority)
Agency: G&G
--
Award: Bronze
Campaign: Raising the Bar
Client: Les Producteurs de lait du Québec
Agency: LG2
Business - Customer Experience
Award: Gold
Campaign: Dev Zone
Client: Microsoft
Agency: Intercept
--
Award: Silver
Campaign: Surface Show and Go
Client: Microsoft
Agency: Intercept
--
Award: Bronze
Campaign: To the Cloud
Client: TD SYNNEX
Agency: Intercept
Business - Engagement
Award: Gold
Campaign: Dear Companies
Client: GSoft
Agency: LG2
--
Award: Silver
Campaign: Chris P
Client: McDonald's Canada
Agency: Cossette
--
Award: Bronze
Campaign: The Viewfinder
Client: Canada Post
Agency: The&Partnership and Junction59
Business - Innovative Media
Award: Gold
Campaign: Dev Zone
Client: Microsoft
Agency: Intercept
--
Award: Silver
Campaign: Surface Show and Go
Client: Microsoft
Agency: Intercept
--
Award: Bronze
Campaign: Subscription Overload
Client: HP
Agency: Intercept
Business - Public Relations
Award: Gold
Campaign: 100 Years of Service and Trust
Client: Bennett Jones
Consumer Products & Services - Brand Building
Award: Gold
Campaign: Love Lives Here
Client: Pet Valu Canada Inc.
Agency: Arrivals + Departures
--
Award: Silver
Campaign: TELUS You Deserve
Client: TELUS
Agency: Cossette
--
Award: Bronze
Campaign: Shark Beauty Back to Your Roots Launch Campaign
Client: Shark Canada
Agency: FleishmanHillard HighRoad
Consumer Products & Services - Business/Brand Impact
Award: Gold
Campaign: Fixed-Rate Pizza
Client: Pizza Pizza
Agency: Zulu Alpha Kilo
--
Award: Silver
Campaign: The Stage Zero Collection
Client: Love & Nudes
Agency: McCann Canada
--
Award: Bronze
Campaign: #KeepTheGrey
Client: Unilever (Dove)
Agency: Edelman Canada
Consumer Products & Services - Customer Experience
Award: Gold
Campaign: Detox Your Feed
Client: Unilever Canada
Agency: Edelman Canada
--
Award: Silver
Campaign: Let's Go Outside
Client: Pet Valu Canada Inc.
Agency: Arrivals + Departures
--
Award: Bronze
Campaign: Tick Adoption
Client: Elanco Canada Limited
Agency: McCann Canada
Consumer Products & Services - Engagement
Award: Gold
Campaign: Detox Your Feed
Client: Unilever Canada
Agency: Edelman Canada
--
Award: Silver
Campaign: The Stage Zero Collection
Client: Love & Nudes
Agency: McCann Canada
--
Award: Bronze
Campaign: Runner 321
Client: Adidas
Agency: FCB
Consumer Products & Services - Innovative Media
Award: Gold
Campaign: OLG | CHATHAM PLAYS ON
Client: OLG - Ontario Lottery & Gaming
Agency: The Hive
--
Award: Silver
Campaign: Truth Boxes
Client: Toronto Star
Agency: Leo Burnett Toronto
--
Award: Bronze
Campaign: 90 Minute Stat Holiday
Client: NorthStar Bets
Agency: Leo Burnett Toronto
Consumer Products & Services - Public Relations
Award: Gold
Campaign: The Stage Zero Collection
Client: Love & Nudes
Agency: McCann Canada
--
Award: Silver
Campaign: #KeepTheGrey
Client: Unilever (Dove)
Agency: Edelman Canada
--
Award: Bronze
Campaign: Fixed-Rate Pizza
Client: Pizza Pizza
Agency: Zulu Alpha Kilo
Agency Scoreboard
Find the right agency, identify the right agency partner and connect with best in class agencies, find out agencies who are help to grow their client's business.
Financial - Brand Building
Award: Gold
Campaign: BMO Gamer's Branch
Client: BMO
Agency: FCB
--
Award: Silver
Campaign: First Day
Client: Scotiabank
Agency: Rethink
--
Award: Bronze
Campaign: Rainbow Deposits
Client: BMO
Agency: FCB
Financial - Business/Brand Impact
Award: Gold
Campaign: First Day
Client: Scotiabank
Agency: Rethink
--
Award: Silver
Campaign: Send All The Love
Client: CIBC
Agency: Courage
--
Award: Bronze
Campaign: Sleep Advisor
Client: Scotiabank
Agency: Rethink
Financial - Customer Experience
Award: Gold
Campaign: BMO Gamer's Branch
Client: BMO
Agency: FCB
--
Award: Silver
Campaign: Rainbow Deposits
Client: BMO
Agency: FCB
--
Award: Bronze
Campaign: Shoppable Ornament
Client: BMO
Agency: FCB
Financial - Engagement
Award: Gold
Campaign: BMO Gamer's Branch
Client: BMO
Agency: FCB
--
Award: Silver
Campaign: Rainbow Deposits
Client: BMO
Agency: FCB
--
Award: Bronze
Campaign: Sound Shopping
Client: Interac
Agency: Zulu Alpha Kilo
Financial - Innovative Media
Award: Gold
Campaign: BMO Gamer's Branch
Client: BMO
Agency: FCB
--
Award: Silver
Campaign: Sound Shopping
Client: Interac
Agency: Zulu Alpha Kilo
--
Award: Bronze
Campaign: Talk Money to Me
Client: Coast Capital
Agency: Citizen Relations
Financial - Public Relations
Award: Gold
Campaign: Talk Money to Me
Client: Coast Capital
Agency: Citizen Relations
--
Award: Silver
Campaign: Rainbow Deposits
Client: BMO
Agency:
FCB
--
Award: Bronze
Campaign: Secret Sauce
Client: Mastercard Canada
Agency: McCann Canada
Food & Beverage - Business/Brand
Award: Gold
Campaign: Heinz Ketchup Fraud
Client: Kraft Heinz
Agency: Rethink
--
Award: Silver
Campaign: Send All The Love
Client: CIBC
Agency:
Courage
--
Award: Bronze
Campaign: Heinz A.I Ketchup
Client: Kraft Heinz
Agency: Rethink
Food & Beverage - Business/Brand Impact
Award: Gold
Campaign: Jars
Client: Nescafé
Agency:
Courage
--
Award: Silver
Campaign: Cheetle in Cheadle
Client: PepsiCo Foods Canada
Agency: Citizen Relations
--
Award: Bronze
Campaign: Heinz Ketchup Fraud
Client: Kraft Heinz
Agency: Rethink
Food & Beverage - Customer Experience
Award: Gold
Campaign: A Little Taste Of Hell
Client: Kraft Heinz Philadelphia Cream Cheese
Agency: Rethink
--
Award: Silver
Campaign: Cheetle in Cheadle
Client: PepsiCo Foods Canada
Agency: Citizen Relations
--
Award: Bronze
Campaign: Saintly Sip 'n' Suds
Client: Arterra
Agency: Bensimon Byrne
Food & Beverage - Engagement
Award: Gold
Campaign: Philadelphia Schmear Socks
Client: Kraft Heinz Philadelphia Cream Cheese
Agency: Rethink & Middle Child
--
Award: Silver
Campaign: Cheetle in Cheadle
Client: PepsiCo Foods Canada
Agency: Citizen Relations
--
Award: Bronze
Campaign: LVII Meanz 57
Client: Kraft Heinz
Agency: Rethink & Zeno Group
Food & Beverage - Innovative Media
Award: Gold
Campaign: Heinz Slow This Ad
Client: Kraft Heinz
Agency: Rethink
--
Award: Silver
Campaign: Heinz A.I Ketchup
Client: Kraft Heinz
Agency: Rethink
--
Award: Bronze
Campaign: KFCourt
Client: KFC Canada
Agency: Narrative
Food & Beverage - Public Relations
Award: Gold
Campaign: Cheetle in Cheadle
Client: PepsiCo Foods Canada
Agency: Citizen Relations
--
Award: Silver
Campaign: Heinz Vintage Drip
Client: Kraft Heinz
Agency: Rethink & Middle Child
--
Award: Bronze
Campaign: Kraft Peanut Butter: Welcome Home Jars
Client: Kraft Heinz
Agency: Middle Child & The Kitchen
Tired of seeing your competition winning more new business than you?
Empower your agency to achieve unprecedented growth by elevating sales, service offerings, talent acquisition, and brand recognition.
Financial - Business/Brand
Award: Gold
Campaign: First Day
Client: Scotiabank
Agency: Rethink
--
Award: Silver
Campaign: Send All The Love
Client: CIBC
Agency: Courage
--
Award: Bronze
Campaign: Sleep Advisor
Client: Scotiabank
Agency: Rethink
Financial - Customer Experience
Award: Gold
Campaign: BMO Gamer's Branch
Client: BMO
Agency: FCB
--
Award: Silver
Campaign: Rainbow Deposits
Client: BMO
Agency: FCB
--
Award: Bronze
Campaign: Shoppable Ornament
Client: BMO
Agency: FCB
Food & Beverage - Brand Building
Award: Gold
Campaign: Heinz Ketchup Fraud
Client: Kraft Heinz
Agency: Rethink
--
Award: Silver
Campaign: Jars
Client: Nescafé
Agency: Courage
--
Award: Bronze
Campaign: Heinz A.I Ketchup
Client: Kraft Heinz
Agency: Rethink
Food & Beverage - Business/Brand Impact
Award: Gold
Campaign: Jars
Client: Nescafé
Agency: Courage
--
Award: Silver
Campaign: Cheetle in Cheadle
Client: PepsiCo Foods Canada
Agency: Citizen Relations
--
Award: Bronze
Campaign: Heinz Ketchup Fraud
Client: Kraft Heinz
Agency: Rethink
Food & Beverage - Customer Experience
Award: Gold
Campaign: A Little Taste Of Hell
Client: Kraft Heinz Philadelphia Cream Cheese
Agency: Rethink
--
Award: Silver
Campaign: Cheetle in Cheadle
Client: PepsiCo Foods Canada
Agency: Citizen Relations
--
Award: Bronze
Campaign: Saintly Sip 'n' Suds
Client: Arterra
Agency: Bensimon Byrne
Healthcare - Brand Building
Award: Gold
Campaign: Faces of Heroes
Client: London Health Sciences Foundation
Agency: GIANT Creative
--
Award: Silver
Campaign: Ricola Campaigning
Client: Ricola
Agency: FUSE Create
--
Award: Bronze
Campaign: Sun Life Healthy You
Client: Sun Life
Agency: Maple Leaf Sports & Entertainment
Healthcare - Business/Brand Impact
Award: Gold
Campaign: F*cking Old
Client: Jems
Agency: Dentsu Creative Canada
--
Award: Silver
Campaign: See What We Can Do
Client: Sinai Health Foundation
Agency: FUSE Create
--
Award: Bronze
Campaign: Starve The Hunger
Client: Food Banks Canada
Agency: The Local Collective
Healthcare - Customer Experience
Award: Gold
Campaign: F*cking Old
Client: Jems
Agency: Dentsu Creative Canada
Healthcare - Engagement
Award: Gold
Campaign: Preemi
Client: The Canadian Premature Babies Foundation
Agency: DDB Canada
--
Award: Silver
Campaign: Ricola Campaigning
Client: Ricola
Agency: FUSE Create
Healthcare - Public Relations
Award: Gold
Campaign: F*cking Old
Client: Jems
Agency: Dentsu Creative Canada
--
Award: Silver
Campaign: Real Nurse Costume
Client: Ordre des infirmières et infirmiers du Québec
Agency: Rethink
Retail/ Consumer Business - Brand Building
Award: Gold
Campaign: Everyone Deserves Pizza
Client: Pizza Pizza
Agency: Zulu Alpha Kilo
--
Award: Silver
Campaign: Scared Safe
Client: Play Alberta
Agency: McCann Canada
--
Award: Bronze
Campaign: 100 Years Young
Client: Canadian Tire
Agency: Touché!
Retail/ Consumer Business - Business/Brand Impact
Award: Gold
Campaign: Fixed-Rate Pizza
Client: Pizza Pizza
Agency: Zulu Alpha Kilo
--
Award: Silver
Campaign: Inflation Cookbook
Client: SkipTheDishes
Agency: Dentsu Creative Canada
--
Award: Bronze
Campaign: LOTTO MAX Dream Bars
Client: OLG
Agency:
FCB
Retail/ Consumer Business - Customer Experience
Award: Gold
Campaign: Trending 2 Table
Client: Voilà
Agency: FCB
--
Award: Silver
Campaign: Inflation Cookbook
Client: SkipTheDishes
Agency: Dentsu Creative Canada
--
Award: Bronze
Campaign: Sephora Illumination
Client: Sephora Canada
Agency: Zulu Alpha Kilo
Retail/ Consumer Business - Engagement
Award: Gold
Campaign: Hilton on the Green
Client: Hilton
Agency: FUSE Create
--
Award: Silver
Campaign: Moving Day Swearnitures
Client: IKEA
Agency: Rethink
--
Award: Bronze
Campaign: Inflation Cookbook
Client: SkipTheDishes
Agency: Dentsu Creative Canada
Retail/ Consumer Business - Innovative Media
Award: Gold
Campaign: Inflation Cookbook
Client: SkipTheDishes
Agency: Dentsu Creative Canada
--
Award: Silver
Campaign: Trending 2 Table
Client: Voilà
Agency: FCB
--
Award: Bronze
Campaign: LOTTO MAX Dream Bars
Client: OLG
Agency:
FCB
Retail/ Consumer Business - Public Relations
Award: Gold
Campaign: F*cking Old
Client: Jems
Agency: Dentsu Creative Canada
--
Award: Silver
Campaign: LOTTO MAX Dream Bars
Client: OLG
Agency: FCB
--
Award: Bronze
Campaign: Inflation Cookbook
Client: SkipTheDishes
Agency: Dentsu Creative Canada
Social Causes - Brand Building
Award: Gold
Campaign: Inployable
Client: CDSS
Agency: FCB
--
Award: Silver
Campaign: Others
Client: Casey House
Agency: Bensimon Byrne/ Narrative
--
Award: Bronze
Campaign: Love Scarborough
Client: Scarborough Health Network
Agency: EssenceMediacom, Ogilvy Canada
Social Causes - Business/Brand Impact
Award: Gold
Campaign: Bill it to Bezos
Client: Jane/Finch Community Centre
Agency: Angry Butterfly
--
Award: Silver
Campaign: Missing Matoaka: The True Story of Pocahontas
Client: Muskrat Magazine
Agency: BBDO Canada
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Award: Bronze
Campaign: I Knew All Along
Client: White Ribbon
Agency: Bensimon Byrne/ OneMethod/ Narrative
Full list of winners on the CMA's website.
Pitch Your Story
Do you have an interesting story that you would like us to help cover for you? Looking to gain more brand awareness?
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