SiriusXM Canada has signed on as the newest corporate sponsor of the Toronto Raptors in a new multi-year deal.
The new partnership comes on the heels of introducing the world to the next generation of SiriusXM, including a refreshed brand platform and a new SiriusXM Streaming app, available across North America on December 14. The new brand, set to welcome a new generation of listeners, will officially debut at tonight’s Raptors game when the team takes on the Boston Celtics, and Canadian singer-songwriter Rêve will take to the court for the first-ever SiriusXM Halftime Show. Fans will be in for a special experience as one of Canada’s buzziest up-and-comers performs songs from her debut album Saturn Return.
The partnership will also come to life through a new branded arcade game in which fans will be able to access and play through the Raptors official mobile app, as well as a state-of-the-art projection game, with more details on the ground-breaking technology to be released later this year. SiriusXM will also present the Raptors Warm-up Playlist at every home game this season.
[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]
