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This week Greenshield announced the appointment of Mandy Mail to the role of Executive Vice President, Head Of Marketing, Communications. Mandy first joineed Greenshield in June 2022 as Senior Vice President, Marketing and Communications where she led the company through a transformative brand repositioning and launched the business’ award-winning integrated brand strategy.
In the new role, she will oversee GreenShield Cares, the social impact division that reinvests GreenShield’s earnings and redeploys its wholly-owned health services to support equity-deserving communities. Mandy will lead all marketing and communications efforts for GreenShield Cares with a focus to help lead initiatives that support the health & well-being of local communities, but also supports GreenShield’s overall business growth.
Previously she was Vice President, MarketingVice President, Marketing at SmartCentres REIT; Senior Director, Strategic Marketing at Grainger Canada; and Director (Group Manager), Merchandise Strategy & Operations at Target.
What does this mean for GreenShield?
Mandy has a wealth of experience in marketing and some of her career hits include:
- Trusted advisor to the CEO, leading key strategic initiatives, exploring new business opportunities, and ensuring seamless cross-functional execution.
- Advanced the international turnaround vision for Pizza Hut restaurants. Pilot restaurants yielded +35% revenue growth.
- Ran a $4M industry event, yielding 94% satisfaction from 2.5k attendees, and an attributable +4% sales lift.
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