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Without action, many of your favourite wines could go extinct. Here’s how one winery is working to save them.
Climate change is having a profound impact on all aspects of our lives, even the wine that we drink. Wine-growing regions worldwide are shrinking at a rapid pace.
According to a study, a global temperature increase of just 2°C could render 56%* of current growing regions unusable.
That is why boutique Australian winery Ampersand Estates turned to their agency partner for their new campaign with help from the Wildlife Land Trust to created Tomorrow’s Vintage: the first-ever wine that comes paired with an official Conservation Agreement. The goal of the agreement is simple, to help conserve the many ecosystems that support Australia’s wine-growing regions.
To launch, Ampersand Estates also created 2040, 2080, and 2100 bottles of Tomorrow’s Vintage Shiraz that only come partially filled. The 2040 bottle is only 86% full, because only 86% of wine-growing regions are projected to still be usable by that year. The 2080 is only 56% full. And the 2100, a mere 44%.
“Many of us equate climate change with rising sea levels, floods, and bushfires. This is a far less abstract reminder of what we can expect,” says Ampersand Estates co-founder, Corrie Scheepers. “If we don’t do something, good wine is one of the things we’ll lose.”
Agencies behind the Tomorrow's Vintage campaign?
- Agencies -
- Brand - Ampersand Estates
(click on the link to view the agency's Vendor Directory listing)
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