Air Canada has signed a multi-year jersey partnership agreement the Montreal Canadiens that will see the Air Canada logo featured on Canadiens away jerseys worn on the road throughout the duration of the partnership.
Air Canada now joins other corporations as part of thee NHL’s Jersey Advertising Program, which allows NHL teams to advertise a partner’s logo on their game jerseys. At the end of each season for the duration of the agreement, The Air Canada Foundation and the Montreal Canadiens Children’s Foundation will auction off a set of game-worn road jerseys, with all proceeds benefiting local children’s charities which aims to inspire access to the game of hockey for young Canadiens fans.
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