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As marketers when you find success in a campaign it only makes sense to fine tune and do it again. That is exactly the case for Mackenzie Investments who has rolled out its fourth annual Mackenzie Top Peak ("Top Peak") competition, which celebrates and recognizes the most invested ski communities across Canada.
The Top Peak campaign is designed to encourage ski communities across Canada to demonstrate their commitment to their hills. In order to achieve this, engaging social media challenges have been introduced, which will enable these communities to showcase their dedication. Additionally, Canadian citizens have the opportunity to vote for the ski community they believe is the most invested in the country.
This campaign is a unique opportunity for ski communities to exhibit their passion and commitment to the sport while also promoting their local hills. Furthermore, it provides Canadians with the opportunity to support and acknowledge the hard work and dedication of these communities.
"With this year's Mackenzie Top Peak competition, we're celebrating the magic and wonder of the ski season while encouraging Canadians to think about a sustainable future for the sport they love," said Luke Gould, President & CEO of Mackenzie Investments. "Top Peak is not just a competition, but also a rallying cry to encourage communities to think about skiing through a sustainability lens. We want skiers coast-to-coast to champion environmentally conscious initiatives to help ensure they can be invested in their favourite winter sport for generations to come."
Agencies behind the Bring the Holidays Home campaign?
- Agencies - North Strategic
- Brand - Mackenzie Investments
(click on the link to view the agency's Vendor Directory listing)
