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Starbucks, the multinational coffee chain, has announced that it has hired a new creative agency for its operations in Canada. The decision comes as part of Starbucks' strategic plan to expand its reach and consolidate its position in the Canadian market by 2024. The company has made it clear that the new agency of record will play a vital role in shaping its brand image and marketing campaigns in the Canadian market.

Order of Engineers of Quebec

Following an agency review, Order of Engineers of Quebec has now confirmed the hiring of its new agency of record (AOR) that will help the brand over the next 3 years.

Who has Order of Engineers of Quebec hired as their new AOR?

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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