Canadian Ad Insider

Caitlin Neve is a highly motivated individual in the advertising industry who is always on the move. She is currently the Lead Client Partner, Agency at Pinterest, and is dedicated to advancing her career, continuing her education, and giving back to the industry. She also serves as a member of the Board of Directors with the Advertising Club of Toronto.

As part of our mini-series titled "5 Things You Learned in 2023," we had the opportunity to interview Caitlin "Never Stop" Neve, to gain insight into the lessons she found most valuable.

Enjoy the interview...

Here are the 5 lessons Caitlin shared:

1. Send the Elevator Back Down: When starting out our focus is aiming upwards, striving to climb the career ladder. However, once we've reached a certain point, it's crucial to pause and lend a hand to uplift others. I’ve learned it’s surprisingly more fulfilling than personal success.
2. Get Comfortable with Chaos: As a Millennial experiencing multiple unprecedented events, predicting the future seems futile. I find solace in acknowledging that change is constant and in fact opens doors to unique opportunities.
3.  Battling Burnout: Transitioning from COVID lockdown to a new reality hasn't been smooth. Adapting to hybrid work and RTO has its challenges. It's essential to find work-life balance and prioritize self-care (for me: nature walks, hot tea, and comfort shows).
4. Community Connection: Our industry thrives on genuine human connections – embrace it. Being fully remote may miss out on these experiences, but balance is key—being present matters (I’ll never condone more than 3 days a week though personally).
5. Life Beyond Work: I really care about everything I do and always want to do my best - but setting boundaries is vital in our fast-paced world. Our industry has faced frequent waves of layoffs. Your company isn't your entire identity; it's crucial to believe in your intrinsic value beyond your job.

The purpose of this series is to examine the experiences of individuals who have learned important lessons in their particular field or industry, and to share these insights with others in the business or academic community. Interested in being interviewed? Let's talk about what you have to contribute!