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Major League Soccer (MLS) has entered into an exclusive partnership with Chevrolet Canada. As per the agreement, Chevrolet will be recognized as an official partner of Major League Soccer in Canada, as well as all three Canadian clubs, namely CF Montréal, Toronto FC and Vancouver Whitecaps FC.
In an effort to advance soccer in Canada, MLS and Chevrolet have entered into a partnership. The two entities will work together to execute grassroots activations and national amplification. Chevrolet will coordinate specialized community events at Canadian MLS academy training facilities, providing young players with the opportunity to meet Canadian MLS coaches and players. In addition, Chevrolet will create a content series that documents the stories of individual Canadian players and their journeys to playing in the MLS. This partnership will pave the way for the growth of soccer at the grassroots level in Canada, and will provide Canadian youth players with access to the resources and mentorship necessary to succeed in the sport.
“Chevrolet Canada is excited to partner with MLS, Vancouver Whitecaps, Toronto FC, and CF Montréal to support the highest level of soccer in Canada,” said James Hodge, Brand Director of Chevrolet Canada. “This partnership supports grassroots soccer while fostering the development of youth both on and off the field. This collaboration takes on even greater significance by leveraging the power of our Canadian Chevrolet dealer community, and we look ahead to fueling a growing enthusiasm and passion for soccer among Canadians.”
Chevrolet will leverage the new partnership to engage with the League’s avid and diverse Canadian fan base, while raising the profile of soccer during an unprecedented period for the sport in North America. Together, MLS and Chevrolet will create unique experiences for fans and customers at MLS venues across Canada.
Brands mentioned:
- Sponsor – Chevrolet Canada
- Rights/ Property – Major League Soccer (MLS)
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