CELSIUS Signs Global Energy Drink Partnership With Scuderia Ferrari

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CELSIUS Signs Global Energy Drink Partnership With Scuderia FerrariIt is now official, CELSIUS has become the official Global Energy Drink Partner with Scuderia Ferrari, making them now a part of the Formula 1 racing team in this multi-year deal.

Scuderia Ferrari garage and fan experiences globally with the vital energy of CELSIUS, a top energy drink, crafted with proven, high-quality ingredients and no sugar, aimed at aiding people in staying fit, surpassing their objectives, and enhancing their daily lives.

“Celsius shares with Scuderia Ferrari a competitive spirit that powers drivers, fans and consumers to perform at their best and live fit on and off the track. We couldn’t be happier to continxue to grow our partnership with Scuderia Ferrari’s world-class Formula 1 team who shares our passion to elevate their everyday lives and perform at the highest level,” said Kyle Watson, Executive Vice President, Marketing of CELSIUS.

Scuderia Ferrari fans will experience unique CELSIUS activations throughout the season both on and off the track, including wherever CELSIUS is sold.

Brands mentioned:


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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