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Many Canadians have been anticipating this day - the return of KFC’s Extra Crispy deal. The deal features its juicy, world-famous fried chicken, now bigger and crispier than ever before.
This also means that customers will be able to enjoy the return of the many crispy bits that fall to the bottom of the bucket, which are delicious remnants that they don't want to leave behind. This is so good that it has become the focal point of the most recent advertising campaign from KFC Canada.
To help ensure Canadians are aware of the Extra Crispy’s limited-time return, a new :30 brand spot was created that follows the onslaught of fallen bits as chicken lovers enjoy the improved recipe, which yields even bigger chicken and an even crunchier coating than before.
“For our customers, Extra Crispy chicken is something to be savoured,” said Laura Mallozzi, Brand Communications Manager at KFC Canada. “Canadians truly wait for its return, and the crispy bits play a major part in the ultimate payoff of it all–almost as much as the juicy chicken itself. We wanted to bring that feeling to life in a way that everyone can understand.”
(click to enlarge)
In addition to the TV spot, print and OOH elements have also been created, the billboards will appear across Canada that focus on the many wayward Extra Crispy bits with the simple caption, “Extira Crispy was here.”
Agencies behind Vexxit's First National Ad Campaign campaign?
- Agencies - Courage
- Brand - KFC Canada
(click on the link to view the agency's Vendor Directory listing)
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