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Love is in the air, and Subway Canada has introduced the 'Meat Cute' campaign perfectly timed for Cupid to weave his enchantment and cultivate authentic relationships in the fast-moving world of today.
Are you ready to freshen up their dating life? To help Canadians have a ‘Meat Cute’ of their own, Subway has partnered with relationship expert Kimberly Moffit to share tips on how to ‘break bread’ and say “Yesway!” to new connections. As part of the campaign, unsuspecting passers-by are paired up for impromptu lunch dates over delicious Subway sandwiches, creating heartwarming moments that remind us of the beauty of chance encounters. The experiment, captured on camera, is launching on the Subway Canada Instagram and TikTok page today as couples sat down for a chance encounter over a delicious sandwich.
In today's fast-paced world, where digital interactions often take precedence, Subway's campaign invites Canadians to step out of their comfort zones and embrace the unexpected.“It’s reported that 3.1 million Canadians are expected to be using dating apps by 2028; however, dating app fatigue is fuelling a craving for more real-life (IRL) experiences – as 79% of Gen Z value in-person connections over digital.”
“There’s nothing more refreshing – or inspiring - than a ‘Meet Cute’ story. The ability to put oneself out there and take a chance encapsulates the ‘Yesway’ mantra!” states Lisa Mazurkewich, Head of Marketing for Subway Canada. “Having the opportunity to flip the idea on its head with the “Meat Cute” and show that meaningful connections can happen anywhere – even in line ordering your favourite Subway Series sandwich or bowl. Regardless of the outcome, we know that amazing things happen when Canadians try new things – and hey, you might even make a new friend to share a Subway cookie with.”
What are Kimberly Moffit’s Meat Cute Tips?
- Ditch the Apps: “Try getting OFF dating apps. Yes, this sounds counterintuitive, but apps can give a false sense of security and turn off your radar when you’re ACTUALLY out in the world. Be fully present when you’re out in the world and take chances you wouldn’t normally take. If you get a little out of your comfort zone, it can give AMAZING results.”
- Don’t Apply Pressure: “This year, focus on fun, low-pressure first dates instead of huge, elaborate outings. Dating app fatigue is real and partially fuelled by the huge investment we’ve come to expect from first dates. Why not meet at Subway, split a footlong, and go for a walk? This more light-hearted approach allows you to keep it light and focus on the connection itself!”
- You Can’t Go Wrong with Snacks: “Bring yummy shareable food to group events. “Breaking Bread” creates a bond between people AND invites a sense of community. So, whether it’s your ski club, dance practice, yoga community, or place of faith, show up with some goodies for everyone. This facilitates in-person connection and friendship, and you never know, you might reach for the same sandwich as someone cute!”
- Bring Friends: “Plan group dates or outings - like playing basketball with a big group of friends and celebrating by grabbing Subway afterward. Or a sunny Saturday group hangout at the park with frisbee and sandwiches. Group hangouts open up the opportunity for many connections, including friendships, to form within the group. If you’re with a big group, keep a spare frisbee handy if someone new wants to join in!”
- Be Bold: “Ask your cute co-worker crush at the moment to grab lunch with you! This “at the moment” approach is exhilarating and fun but still casual and allows you to get to know the person.”
(click to enlarge)
Agencies behind Meat Cute Campaign campaign?
- Creative Agency - Dentsu Creative Canada
- Public Relations - Veritas
- Public Relations (Trade) - EGS PR
- Brand - Subway Canada
(click on the link to view the agency's Vendor Directory listing)
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