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Plus Company is expanding its team by bringing on board Paul Guité as the new Vice-President of Analytics and Insights, adding even more strategic expertise to the company. In this newly created role, Paul will collaborate closely with the strategy teams to systematize knowledge-sharing, particularly for clients within the same category.
Prior to the move, Paul was with Québecor Média for 13 years, most recently as Insights Director where he supported key strategic initiatives and go-to-market narrative using multiple sources and data. Before that he held roles at GroupM, Media Experts and Touché.
Why it matters:
Plus Company continues to make strategic moves to bring the best-in-class data analysis talent to its roster to support its entrepreneurial network of agencies.
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