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Following up on the success of its 2021’s Grand Openings campaign for McDonald’s Canada, a new series of visuals and a toolkit was developed for franchisees to celebrate the inauguration of new locations and the reopening of renovated restaurants across Canada.
The new visual campaign features iconic McDonald’s menu items like the legendary Big Mac, World Famous Fries, McFlurry, and Egg McMuffin. The agency leveraged ultra high-speed camera and a trampoline to shoot the brightly coloured confetti into the air.
“At McDonald’s, we like offering joy to our customers,” says Melissa Hains, Director, Field Marketing at McDonald’s Canada. “The inauguration of restaurants is more than just an expansion, it’s a celebration. We want to welcome our customers with an invitation that embodies the festive spirit and friendly atmosphere of McDonald’s—a consistent message for all our establishments in Canada.”
(click to enlarge)
Agencies behind Grand Openings campaign?
- Agencies -
- Brand - McDonald’s Canada
(click on the link to view the agency's Vendor Directory listing)
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