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Beer brand Kronenbourg 1664 has partnered as the main sponsor of Fashion Art Toronto. This long-term collaboration is set to kick off during Fashion Week Spring 2024, running from May 2 to 5.
The sponsorship deal includes increased brand exposure, offering product samples, and hosting competitions. Moreover, the brand plans to introduce a fresh line of products at the event. Kronenbourg 1664 is produced under the Carlsberg Group umbrella.
“Collaborating with Fashion Art Toronto was a natural choice,” said Anders Jørgensen, managing director of Carlsberg Canada. “1664 is renowned for its unexpected and playfully elegant twists and our iconic, elegant blue bottle design. Fashion Art Toronto is all about celebrating bold, unique style choices and embracing fashion with a twist. We believe that we have a lot of shared values. 1664 is thrilled to support Canada's diverse fashion scene and we look forward to seeing all the trend setters and statement makers showing off their unique twists on and off Fashion Art Toronto’s 1664 Fashion Week runway.”
Brands mentioned:
- Brand: Kronenbourg 1664 (Carlsberg Group)
- Property/ Rights Holder: Fashion Art Toronto
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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