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This week, Canada Basketball announced a new corporate partnership with Turo, making them an official partner of Canada Basketball.
Canada Basketball and car sharing platform, Turo, are partnering to send fortunate fans on a memorable journey to Las Vegas for Canada's Senior Men's National Team's exhibition game against the United States in July. The prize includes airfare, lodging, game tickets, and a luxurious ride to the Grand Canyon in a Turo vehicle.
As part of the partnership they are rolling out the “Only on Turo” digital contestingopportunities to bring fans closer than ever to the action at upcoming Canada Basketball games and events nationwide.
Throughout the summer, the two organizations will provide fans with exclusive
behind-the-scenes access to Canada Basketball’s Senior Men’s and Women’s National Teams as they prepare to take on the world. The series will be shared across Canada Basketball’s social media network.
“We are proud to partner with Canada Basketball to support our homegrown athletes as they embark on an exciting journey,” said Cedric Mathieu, Senior Vice President and Head of Turo Canada. “We know our Turo community crave memorable experiences and this partnership will open the doors for fans around the country to participate in something special.”
Turo will also be present at upcoming Canada Basketball events and competitions to demonstrate to fans how Turo connects users with exceptional experiences.
Representatives from both organizations will celebrate the partnership announcement tonight at an exclusive post-draw event hosted by Canada Basketball. The event will feature an interactive panel with head coaches Jordi Fernández and Víctor Lapeña, who will share an inside look at what will undoubtedly be an exciting summer ahead.
Brands mentioned:
- Brand: Turo
- Property/ Rights Holder: Canada Basketball
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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