Canadian real estate company creatively partners with iconic Trailer Park Boys to tackle affordable homeownership

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The aspiration of owning a home is becoming increasingly unattainable for numerous families in Canada due to rising living expenses and inflation. Per an Ipsos survey released in October 2023, a significant two-thirds of Canadians have forsaken the dream of owning a home, with a majority now seeing it as a luxury reserved for the affluent.

Canadian real estate company creatively partners with iconic Trailer Park Boys to tackle affordable homeownership

Vida, a Canadian multifamily real estate firm, has initiated a global landscape and design competition, creatively backed by the renowned Canadian comedy series 'Trailer Park Boys'. The competition entails creating the landscape for a new 6.6-acre affordable housing community located in Kentville, Nova Scotia.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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