[adrotate group=”1″]
Simply Spiked Peach brings flavor to Canada with the launch of a new Peach-flavored variety pack. To introduce their Signature Peach, Strawberry Peach, and Kiwi Peach flavors to Canada, Simply Spiked invites older generations to text the Ask Gen-Z hotline - 1-855-691-GENZ - for advice on adding the juiciest emojis to their text conversations while avoiding the unfortunate mistake of sending a poorly placed to friends and loved ones.
To gain a better understanding for the potential market, a survey was conducted by Simply of Canadians 60+ and the results uncovered some interesting insights: a staggering 96% of Canadians who are 60 years old and older do not perceive the peach emoji as carrying any suggestive connotations. This discrepancy in interpretation could lead to the transmission of some rather captivating messages by older adults. Moreover, the survey findings revealed that a concerning 33% of Canadian Generation Z members have encountered unsuitable messages as a consequence of the improper use of either the peach or eggplant emojis!
"Last year was the first time Simply Spiked was available in the Canadian market, and we made our mark by creating a brand that was the arbiter of juicy truths, and this year is no different,” said Jeanene Miniaci, Senior Marketing Manager, Flavour & Seltzers. "With Peach Responsibly, finding the insight that older generations didn’t immediately recognize the peach emoji’s double meaning was so interesting that we felt it could connect intergenerational Canadians and bring our new offering to market in a fun and dynamic way."
(click to enlarge)
The Simply Spiked Peach variety pack is now available at participating locations across Canada and includes three Peach-forward flavours:
- Signature Peach: Say hello to the Queen Bee of Juicy. With refreshing hints of fruity sweetness, you’ll get that fresh-cut peach, right-off-the-tree kinda feeling.
- Strawberry Peach: Ah, paradise. Where two fresh fruits come together to create one juicy combination. Strawberry Peach offers a perfect blend of fresh fruits that will fire up those taste buds on a hot day or as you get ready for a night out.
- Kiwi Peach: An island adventure, Kiwi Peach is packed with fresh, clean flavours your taste buds are longing for. With the sweetness of peach and a subtle hint of kiwi, every sip will take you on a new adventure.
Agencies behind Peach Responsibility campaign?
- Agencies - Citizen Relations
- Brand - Simply Spiked (Molson Coors)
(click on the link to view the agency's Vendor Directory listing)
[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]
