[adrotate group=”1″]
Harvey's announced a Canadian partnership today with the National Hockey League (NHL), naming the Canadian burger brand the Official Hamburger of the NHL in Canada.
This is the second year the two iconic brands are partnering during the Stanley Cup Playoffs to raise awareness of two Canadian classics – Harvey's burgers and the beautiful game of hockey.
"We're excited to be partnering with the NHL once again during the Stanley Cup Playoffs to position Harvey's as the place for guests to get their favourite game-day meals while cheering on their favourite teams," says Michael Nault, Chief Operating Officer, Harvey's. "This partnership allows us to reach guests across the country, especially as we celebrate 65 years of topping your burger, your way."
To kick off the partnership, Harvey's is launching two new initiatives. Between April 8 and May 12, 2024, Harvey's is running a contest where guests can win a trip for two to the 2024 Stanley Cup Final, as well as secondary prizes. To enter, guests can visit a Harvey's restaurant and purchase their favourite item or by ordering on the Harvey's app. To keep the Stanley Cup Playoffs momentum going strong, starting May 13, Harvey's will be launching the Hat Trick Shake – a creamy mix of vanilla, chocolate and strawberry handspun together.
Brands mentioned:
- Brand: Harvey's
- Property/ Rights Holder: National Hockey League
- Agency:
(click on the link to view the agency's Vendor Directory listing)
[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]
