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This week, Subway unveiled its latest brand campaign for the new Globally Inspired menu. Building upon the Subway Series menu, this launch introduces five new sandwiches and a bowl, each drawing inspiration from international flavors such as Tandoori spice, herbaceous Chimichurri, and
Subway Canada is excited to present its latest campaign showcasing the adventurous journey of a dedicated Subway Chef reintroducing global flavors to Canadians. Follow his travels from Nashville to Italy and India as he discovers new culinary delights. Watch the full 2-minute ad spot here.
“Canada is breaking up with boring. Our research shows that Canadians, especially Gen Z, crave culinary exploration,” states Lisa Mazurkewich, Head of Marketing at Subway Canada. “Our menu is inspired by the multicultural landscape of Canada, it’s a twist on what you expect from Subway, and we’re so excited for everyone to try it.”
The campaign will be supported across TV, digital and cinema, as well as traditional media relations, influencer and editorial partnerships, organic social and media buying.
(click to enlarge)
Agencies behind Globally Inspired Menu campaign?
- Creative Agency - Dentsu Creative Canada
- Public Relations - Veritas
- Brand - Subway Canada
(click on the link to view the agency's Vendor Directory listing)
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