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For its most recent campaign, Air Canada partnered with its Agency of Record and local artists to enhance the experience of Quebec travelers. By way of personalized musical travel guides, Charlotte Cardin, Alexandra Stréliski and Sarahmée take them on a rhythmical journey through Europe.
Air Canada’s musical travel guides, available on Air Canada’s enRoute platform and Spotify, will transport listeners to the artists’ respective universes in Paris, Amsterdam and Barcelona. Each playlist consists of audio recordings that evoke the artist’s fondness for her various go-to spots and for the songs associated with them. An experience that’s sure to strengthen the bond between the artist, the listener and the city itself—all thanks to Air Canada.
“Music is an incredibly powerful means of exploration—it keeps us company en route to our destination, but it also has the ability to spark memories and take us back to specific moments in our travels, in the same way as tastes and feelings do,” noted Martine Boulerice, Director, Brand Marketing – Quebec and Aeroplan, at Air Canada. “That’s what led us to the idea of collaborating with local artists to guide and inspire travelers who’ll be exploring Europe this summer, whether for the first time or the twenty-first. On top of sharing their favourite spots and memories, these popular Quebec musicians transport us there through uplifting musical selections.”
The campaign will be rolled out across the province from April 29 to June 2 in OOH, online content, social media, and La Presse.
Agencies behind Air Canada Musical Travel Guides campaign?
- Agency -
- Brand - Air Canada
(click on the link to view the agency's Vendor Directory listing)
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