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Profectio is the go-to source for news on the Canadian advertising and marketing industry. Our weekly wrap-up highlights the most exciting stories from the previous week as chosen by our readers. Here are the Top 10 stories for the week ending May 24, 2024, as chosen by our readers:

- Horizon Media Canada’s New Data Sees A Shake Up In Streaming Services
- Subway Canada Breaks Away From Boring In Latest Globally Inspired Menu Campaign
- How dentsu Canada Is Educating Its Team About The Changing Media Landscape
- Breaking Down Mark Orton’s Bold Predictions From The 2024 Upfronts
- VIDA Recruits Trailer Park Boys To Tackle Affordable Homeownership
- McHappy Day Smashes Fundraising Goals with $8.9M Raised
- Lauren Steinberg Appointed SVP Of Digital At Loblaw Digital
- Why CELSIUS Choose Toronto’s All-Star Weekend For Its First Canadian Brand Activation
- Explore the Thrilling Collaboration Between Nissan Canada and Cricket Canada
- Harvey’s Named The Official Hamburger Of The National Hockey League In Canada
- What Happened In Public Relations Last Week – May 17, 2024
- Canadian Advertising Stories For Week Ending May 17, 2024
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