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Last year, Canada saw record-breaking forest fires that caused significant damage and affected many individuals and communities, both in Canada and internationally. This year, Canadians can help by notifying authorities and identifying up to 55% of wildfires that might otherwise go undetected by current remote-sensing tools before they escalate. As experts anticipate a potentially more intense wildfire season, safeguarding our environment is of utmost importance.
Unlike traditional monitoring methods, Following Wildfire uses a proprietary algorithm to scan major social media platforms for images that have used the tag #FollowingWildfire, using AI to detect smoke or flames with a high degree of accuracy in publicly shared images. This cutting-edge technology provides extensive and critical coverage of the activities and areas where human-caused fires ignite.
"At tentree, we're a tree planting company that sells sustainable clothing with the vision to make restoring the planet simple," says Derrick Emsley, tentree co-founder and CEO. "We plant trees all across the globe, and one of our focuses is planting trees here in Canada that have been lost to wildfires. Our Following Wildfire tool is a way people can help protect our forests and communities by getting outside to enjoy nature and sharing photos using our #FollowingWildfire hashtag."
Here's how Following Wildfire works:
- Take Action: Canadians join us to help protect our environment by taking photos in the great outdoors and tagging #FollowingWildfire.
- Real-time Monitoring: A proprietary algorithm scans major social media platforms in real-time for images that have used the tag #FollowingWildfire, and display early signs of wildfire: smoke or flames.
- Risk Assessment: When a potential fire has been detected, the algorithm integrates regional weather and vegetation data to help assess the potential for ignition, spread and burn intensity.
- Specialist Verification: A trained human wildfire specialist then reviews positive detections to rule out false positives from the AI, validates geo-location, and posts timeline information with the social media user.
- Swift Action: When an image contains early signs of wildfire, the social media user is instructed to contact their local fire authority hotline to advise of the fire detection.
While some fires are part of a forest's lifecycle or controlled burns, recent wildfires are leaving forests unable to recover on their own without the help of tree planting. This summer, tentree will match the first 20,000 wildfire trees sponsored through its ReLeaf program, which has planted up to 1 million trees for wildfire restoration to date. Tree planting packages start at $5.
Agencies behind Eat the Code campaign?
- Agencies - Pomp And Circumstance PR
- Brand - tentree
(click on the link to view the agency's Vendor Directory listing)
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