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Many of us are guilty of it, but developers often get so absorbed in coding that they forget to eat. The Eat the Code campaign from McDonald’s Canada focuses on a smart promotional website that hides offers in lines of code. This allows developers to order their favourite items without leaving their computers.
The tech scene in Quebec is flourishing, boasting multiple video game studios, a plethora of industry experts, and a vibrant community of tech enthusiasts. McDonald's Canada developed this promotional platform to engage and entertain these imaginative individuals, enticing their palates during their much-needed respites.
On top of looking for offer codes, McDonald’s fans throughout Quebec will be pleased to find other surprises hidden in the code. For example, if they type “raining burgers” into the website, they’ll see burgers fall from the top of the screen, and if they type “i’m lovin’ it,” they’ll hear the iconic McDonald’s jingle. Users can also have fun entering common commands like “LS,” which would typically list all the files contained within a site, but instead will show the complete list of ingredients in McDonald’s Canada menu items. And, for the cherry on top of the McFlurry, new offers will be released every three days during the first two weeks of June and can be claimed on DoorDash.
“This is the first time we’ve ever spoken directly to developers in Quebec,” said Suzanne Grondin, Marketing Manager for McDonald’s Canada in Quebec. “We're thrilled to connect with this important community and spoil them with exciting surprises through a website designed especially for them.”
In addition to a robust online presence, this campaign also incorporates digital signage portraying McDonald’s Canada products in binary code, utilizing 1s and 0s. Strategically positioned near tech hubs, these posters feature a hidden message that only the most intelligent or determined individuals will unravel. Furthermore, content will be distributed through influencer marketing and social media channels.
Agencies behind Eat the Code campaign?
- Agencies -
- Brand - McDonald’s
(click on the link to view the agency's Vendor Directory listing)
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