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As we reach midsummer, Kelseys Original Roadhouse is inviting Canadians to embrace the road trip season with their new "That Kelseys Roadtrip Feeling" integrated campaign.
Launching on television and through high-impact OOH this week, the new campaign created by its agency partner seeks to associate the exciting sensation experienced during a road trip with close friends, refreshing drinks, delicious food, cherished memories, and the breeze tousling your hair.
"At Kelseys, we aim to give guests a feeling that the Roadhouse is a welcoming place for everyone, where you can come in and enjoy the ride," says Shannon Lawler, Chief Operating Officer for Kelseys Original Roadhouse.
The spot includes key elements including the voice of TSN's Rod Smith, the longstanding voice of the brand, and the classic retro-funk song, "Real Good Feeling" by Bobby Byrd as the soundtrack for the summer, reflecting the nostalgic roots and relaxed vibe of Kelseys Original Roadhouse.
Further campaign support will be rolling out in other media, including fun out-of-home activations on classic road-tripping routes that mirror the video concept showcasing the wind-blown-hair and campaign tagline "that Kelseys Roadtrip Feeling".
Agencies behind That Kelseys Roadtrip Feeling campaign?
- Agencies -
- Brand - Kelseys Original Roadhouse
(click on the link to view the agency's Vendor Directory listing)
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