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Profectio is the go-to source for news on the Canadian advertising and marketing industry. Our weekly wrap-up highlights the most exciting stories from the previous week as chosen by our readers. Here are the Top 10 stories for the week ending August 2, 2024, as chosen by our readers:

- BioSteel Co-Founder Launches Cizzle Brands, Taps All-Star Athletes Nathan MacKinnon, Andrew Wiggins
- John Krasinski Catches The Shakes It Off Fever For Taylor Swift In Latest Rogers Commercial
- Breaking: Richard Ivey Appointed Executive Vice President At Horizon Media Canada
- Shobhit Khandelwal Weighs In On Google’s Latest Move To Keep Cookies In Chrome
- Should’ve Gone to Specsavers Takes Off With A Laugh In Latest Campaign
- What Does the Future Hold For Team Canada Parents With Sponsorship Deals From Molson?
- How McDonald’s Canada Is Embracing The Tech Community To ‘Eat the Code’
- Ekaterina Dobrokhotova Appointed Vice President Of Marketing At Miele Canada
- Breaking: Starbucks Gets Brewing With A New Creative Agency Of Record For Canada
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