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McDonald's Canada launched the "Find your Fryternity" recruitment campaign, crafted by its AOR, targeting young adults and emphasizing the value of workplace friendships.
“What makes a job at McDonald’s unique is the friendships that are created and last over time,” said Suzanne Grondin, Quebec Marketing Director at McDonald’s Canada. “Who better than our former employees, with their compelling true stories, to show this unique aspect of our brand?”
The campaign runs in Quebec from June 10 to December 31, 2024, with online video, content on McDonald’s Canada’s social channels, and signage in places where young people are found, such as the metro, gyms and malls.
Who's behind the Find your Fryternity campaign?
- Agencies -
- Brand - McDonald's Canada
(click on the link to view the agency's Vendor Directory listing)
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