Get Ready to Soar: CFL Teams Join Forces with WestJet in Style

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The Canadian Football League (CFL) and WestJet have announced a new partnership. WestJet will exclusively fly teams across the country during the post-season and to the nation’s largest single-day sporting event, the Grey Cup. Additionally, WestJet will serve as a Gold partner for the 2024 Grey Cup Festival.


Get Ready to Soar: CFL Teams Join Forces with WestJet in Style

This partnership with the league builds upon WestJet’s long history of supporting the CFL as the Official Airline of the BC Lions, the Calgary Stampeders and the Saskatchewan Roughriders. 

With 37 destinations across Canada, WestJet’s commitment to connecting guests to what matters most through friendly and affordable air travel, is reflected in the new CFL partnership. The airline and the league together will help deliver new and exciting experiences for WestJet guests, CFL teams and fans alike.

As the season progresses, the league and WestJet will continue to explore opportunities for fans to participate in celebrating the merging of the two iconic Canadian brands.


Brands mentioned:

  • Brand: WestJet
  • Property/ Rights Holder: CFL
  • Agency:

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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