Saven Financial's New Campaign: A Game Changer for Savers Everywhere

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Saven Financial, a division of FirstOntario Credit Union wants more Canadians to know it's all about helping people save and wants everyone to know it, and that is the core reason for their new campaign.

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The new campaign also promotes a refreshed of the brand and highlights its expanded suite of deposit products. Saven members have even more ways to grow their savings with recent product additions including: the First Home Savings Account (FHSA), Tax-Free Savings Account (TFSA), Registered Retirement Savings Plan (RRSP) and, starting in November, Registered Retirement Income Fund (RRIF). Saven is the ideal choice for people keen on growing their money through market-competitive products and rates, with an easy-to-use digital platform.

"Saven means saving and it's what we do. We know that rising costs have made it even harder for people to save and that's where Saven, our competitive rates and savings products can help," said Joanne Battaglia, senior vice-president, Marketing, Communications & Community Partnerships, FirstOntario. "Our new campaign is designed to help us get the word out that Saven is here to help our members grow their savings for the future while also giving our members a say in how we invest a portion of our profits every year to help strengthen communities."


Who's behind the Find Your Water campaign?

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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