In the role, Rodney will be responsible for the agency's day-to-day operations and crafting the vision for Coegi in Canada.    Prior to the move he was Chief Digital Officer at Chameleon Digital Media.  Before that he held senior roles at companies such as GroupM's mPlatform, Xaxis, and MEC Interaction.  Coegi is now the second agency under True Independent Holdings, True Media Canada was the first.