[adrotate group=”1″]
The Sponsorship Marketing Council Canada (SMCC) held its annual Sponsorship Marketing Awards (SMAs) recognizing the best in sponsorship marketing. An event was held in downtown, Toronto attended by over 200 in-person attendees honouring tier properties, brands and agencies from across Canada.
Here are the 2024 SMCC Sponsorship Marketing Award Winners:
BEST NEW INITIATIVE
Gold: Women’s Sport Initiative (WSI) (Canadian Tire Corp.)
Award of Distinction: Quaker Breakfast Bar
BEST NEW INNOVATION
Award of Distinction: Arena Showdown (MLSE)
SUSTAINED SUCCESS
Gold: RBC PGA Scramble
Award of Distinction: First Up with RBCxMusic
PURPOSE-LED
Gold: Pride Tape for All (Scotiabank)
Award of Distinction: Dream Chaser: The Emily Mandamin Story (OLG)
REGIONAL
Gold: Dream Barbie (Diamond)
Award of Distinction: Rogers Together with Shaw presents Darius Rucker
EVENTS AND FESTIVALS
Gold: Summer of Winner! Gagnant! (W!G!) (OLG)
Award of Distinction: RBC Canadian Open
MUSIC
Gold: Summer of Winner! Gagnant! (W!G!) (OLG)
Award of Distinction: October’s Very Own Arena (Scotiabank)
SPORTS UNDER $500K
Gold: 190 Goals for Goals (CIBC)
Award of Distinction: Hometown Hidden Gems (Canadian Tire Corp.)
SPORTS OVER $501K
Gold: Tylenol: Score on Pain (Kenvue and UM)
Award of Distinction: RBC Canadian Open
DIVERSITY, EQUITY, & INCLUSION
Gold: Pride Tape for All (Scotiabank)
Award of Distinction: Women’s Sport Initiative (WSI) (Canadian Tire Corp.)
PROPERTY OF THE YEAR
Gold: WNBA
BEST IN SHOW
Gold: Pride Tape for All (Scotiabank)
Photo Gallery:
[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]
