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J.P. Wiser's, a whisky brand, is infusing its iconic Canadian spirit, passion, and 165 years of history into a new multi-year Canadian partnership with the National Hockey League (NHL), naming J.P. Wiser's the Official Whisky of the NHL.
As part of this partnership, NHL fans can look forward to limited edition whiskies, co-branded promotional merchandise, in-store signings and social media contests. J.P. Wiser's will also be visible on TV during NHL games broadcast on Rogers Sportsnet and Prime Monday Night Hockey on Prime Video in Canada with prominent branding on Digitally Enhanced Dasherboards, the League's advanced approach to dynamic dasherboard advertising during select games.
On November 4th, J.P. Wiser's will also launch a new NHL marketing campaign for the 2024-25 season. As the second installment under the 'Wisely Done' umbrella, the campaign will air nationally on TV across Canada and spotlight two prominent NHL Alumni, Ryan Smyth and Doug Gilmour.
Brands mentioned:
- Brand: J.P. Wiser's
- Property/ Rights Holder: National Hockey League (NHL)
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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