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Honda is looking to help Canadians have some Halloween Fun this year with its Limited-Edition Carstumes. Honda saw an opportunity to expand beyond the front door and into the driveway. The brand is all about bringing joy and fun experiences to life, so what better way to spread joy this Halloween than by involving vehicles in the celebration.
During this trick or treat season, Honda Canada is increasing the Halloween fun by showcasing 3 limited edition Carstumes on 15 driveways across Canada. The Carstumes include Hallowheels, a mischievous pumpkin, Parkula the Dracula, and Zoombie the Zombie. Honda is inviting fans to participate in an Instagram contest from October 15th to 18th for a chance to win their very own Carstume.
It has been incredible watching Honda Carstumes come to life, as we hope to bring the joy of Honda to communities across Canada," said Nathan Muir, Senior Manager, Sales & Marketing. "This fun, eerie campaign came from an interesting realization during the pandemic; Halloween decorations can extend beyond the home and into the yard and driveway, yet cars were often overlooked. Halloween is a time for creativity, and this is a cheeky way for Honda to engage with our fans in a way that is perfectly fitting for the season. The Carstume designs are imaginative, custom made to fit the Honda CR-V and Civic models, or as a collectors item, and will bring any driveway or curb to life.
To enter, Honda fans simply need to follow the Honda Canada Instagram page and comment on the content post which Carstume they like best and tag two mischievous mates who they think would like the Carstumes too. The contest is open to Canadian residents of legal majority age.
Who's behind the Honda Canada Carstumes campaign?
- Agencies - Honda Canada
- Brand - EGS Group
(click on the link to view the agency's Vendor Directory listing)
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