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Conestoga College Institute of Technology and Advanced Learning, in collaboration with Capacity Canada and Intertek Catalyst, recently organized the annual Creative Day for Social Good (CD4SG). During the event, students and non-profits came together, and nine non-profits received over $100,000 worth of work, including brand strategies and marketing campaigns. This support will help the non-profits to enhance their work, expand their outreach, and have a greater impact within the community.
This year marks the fourteenth anniversary of CD4SG. Since its inception, the two-day event has donated over $1.5 million in pro bono work to 175 charities across Canada. This year, 48 Graphic Design and Public Relations students from the college were guided by art directors, account managers and other industry professionals who volunteered their time and expertise.
This year's programming focused on supporting non-profits in two critical areas: Branding (visual identity, logo creation or revision and brand guidelines) and development of a public awareness/marketing campaign/fundraising campaign support (including social media strategies and content, fundraising materials, video storyboards, appeal letters, a case for support) was handled by Durrell Communications.
The non-profit organizations supported this year are:
- Waterloo Wellington Self-Management
- Hope House Community Hospice
- Volunteer Canada
- Health Charities Coalition of Canada
- Black Education Fund
- Together for Perinatal Mental Health Inc.
- ARMAGH
- Saskatchewan Alternative Initiative (SAI)
- NB Lung
“Many Canadians are struggling, and they’re looking to charities for help,” said Paula Barrett, professor and program coordinator in Conestoga’s Bachelor of Communications Management degree program. “The help we’re providing here is a part of that chain of support and is very important for these organizations in their work to support vulnerable communities.”
Creative Day for Social Good also provides Graphic Design and Public Relations students with the opportunity to gain real-life experience, apply their knowledge and network with seasoned professionals.
Over the years, the event has provided non-profit organizations with valuable design and marketing expertise, and has made it possible for them to access professional resources to build their brand and have a more significant impact.
Who's behind the Honda Canada Carstumes campaign?
- Agencies -
- Brand - Conestoga College Institute of Technology and Advanced Learning
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