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Profectio is the go-to source for news on the Canadian advertising and marketing industry. Our weekly wrap-up highlights the most exciting stories from the previous week as chosen by our readers. Here are the Top 10 stories for the week ending October 18, 2024, as chosen by our readers:

- Celebrate Halloween With Honda Canada’s Unique Carstumes
- On The Move: Loblaw Digital, Sobeys, Molson Coors
- Make-A-Wish Canada Appoints Zulu Alpha Kilo As Creative Agency Of Record
- Behind The Scenes: A Look At Conestoga College’s Creative Day For Social Good
- Whitney Bell Appointed Chief Marketing Officer Of WNBA Toronto
- BioSteel Co-Founder Launches Cizzle Brands, Taps All-Star Athletes Nathan MacKinnon, Andrew WigginsÂ
- Amazon Ads Introduces New AI Tools For Advertisers
- All Aboard VIA Rail’s ‘Nobody Knows’ Humorous Ad Campaign
- Scope3 Raises $25 Million To Tackle Climate Impact Of AI
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