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This week, grocery retailer METRO launched its new loyalty program, Moi Rewards, in Ontario. The Ontario launch is an evolution of the Moi Program and follows the successful introduction of METRO’s Moi coalition loyalty program in Quebec earlier in 2023.
With the launch, METRO aims to cut through clutter by narrowing in on the features consumers care about most, like earning points quickly and receiving personalized offers based on what you buy.
METRO was looking for a way to make the process of rewarding customers easier and more convenient, by enabling Moi Rewards, members to earn points by shopping at Metro and Food Basics grocery and pharmacy banners as well as nine Jean Coutu locations in Ontario. Customers that have at least 500 points can start redeeming points. The program also provides customers with the flexibility to redeem in $1 increments rather than predetermined tiers.
The Moi Program also provides personalized offers, extra points in the flyer and in-store, as well as special offers for members and exclusive contests to help accumulate points faster, just ask Jennifer Lopez.
Adding further value, the Moi Rewards program will link with RBC’s Avion Rewards, allowing members to earn even more bonus Moi Rewards points on purchases, which are made with a linked RBC debit or credit card. Bonus points earned by linking are fully redeemable at all Metro Inc. banners participating in the Moi Rewards program in Ontario, Quebec and New Brunswick.
RBC cardholders will earn 1 extra Moi Rewards point for every $2 on eligible spend when they link their eligible RBC Card to their Moi Rewards card in addition to the base earn of their Moi Rewards program. Minimum purchase requirements will apply.
“With over 275 stores across hundreds of communities in Ontario, our everyday customers are unique at every store we operate. Our priority when creating the Moi Rewards program was to put personalization at the core by generously rewarding customers, quickly and easily, without making them change their buying habits or put in extra effort. As a result, we had some fun with the idea of personalization in our new ad campaign,” Alain Tadros, VP, Chief Marketing Officer and Digital Strategy
The campaign leverages TV, radio, OOH and digital and is centered around “rewards for me,” emphasizing customers as the stars of the program and suggesting that celebrity treatment is something we all deserve.xs
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