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Hockey Canada and Bauer Hockey have expanded their partnership, making Bauer the official apparel partner for Hockey Canada in addition to being the official equipment provider.
As part of the expansion, Bauer Hockey will outfit Canada’s national team athletes with branded team apparel, provide fans with a new lifestyle apparel lineup and launch official replica jerseys in fall 2025.
“For more than 20 years, we’ve been the official equipment partner to Hockey Canada, providing the best and most innovative product to help the athletes perform their best on the ice,” said Darryl Hughes, senior director of marketing partnerships for Bauer Hockey. “With the expanded partnership, we see opportunities to elevate the experience for fans with new branded lifestyle apparel and replica jerseys and for athletes with their apparel needs off the ice.”
During the three-year agreement, Bauer Hockey will also continue to provide Canada’s national men’s, women’s and para hockey teams with helmets, visors, face masks, neck guards and gloves at all International Ice Hockey Federation events, as well as the 2026 Olympic and Paralympic Winter Games.
Fans can purchase the new apparel today at HockeyCanada.ca, Bauer.com and authorized Bauer Hockey retail partners across the country and at tournaments hosted by Hockey Canada, including in Ottawa at the 2025 World Juniors.
Brands mentioned:
- Brand:Bauer Hockey
- Property/ Rights Holder: Hockey Canada
- Agency:
(click on the link to view the agency’s Vendor Directory listing)
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