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The Northern Super League, which is Canada’s first professional women’s soccer league, is excited to announce that Canadian Tire Corporation will be a Founding Partner leading up to its inaugural season in April 2025. This significant multi-year, multi-million-dollar partnership underscores Canadian Tire Corporation’s ongoing commitment to promoting professional women’s sports in Canada and marks a transformative step forward for the League.
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Central to this partnership is the introduction of the Home Field Advantage program, an innovative initiative dedicated to enhancing the athlete experience both on and off the field. Bolstered by funding and resources provided by Canadian Tire Corporation, the Home Field Advantage program will support players as they put down roots in new homes and communities across Canada, while also helping clubs optimize facilities as they prepare for the season ahead.
Key highlights of Northern Super League’s partnership with Canadian Tire Corporation include:
- Home Field Advantage Program: Annual funding for all Northern Super League clubs, dedicated to enhancing the athlete experience both on and off the field. Resources and support will be directed to helping new players settle into their new community while also assisting teams improve their facilities ahead of kick-off.
- Broadcast and Branding Presence: Canadian Tire Corporation banners, including SportChek, Sports Experts, and Canadian Tire retail, will be prominently featured across Northern Super League platforms, including in Club stadiums during regular season and playoffs and during national broadcasts of matches on TSN, RDS, and CBC Sports. Canadian Tire Corporation will also collaborate with Northern Super League clubs and athletes to produce exclusive social and digital content.
- League Sleeve Patch Partner – Canadian Tire’s iconic red triangle will be proudly displayed on the left sleeve of every Northern Super League club jersey.
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Brands mentioned:
- Brand: Canadian Tire Corporation
- Property/ Rights Holder: Northern Super League
- Agency:
(click on the link to view the agency’s Vendor Directory listing)
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