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It is official: Interpublic Group (IPG) has entered a new era and is now a part of Omnicom. Less than 24 hours ago, the Wall Street Journal (WSJ) was deep in talks to acquire the global advertising holding company.
Omnicom will buy Interpublic Group in a stock-for-stock deal that will create an advertising powerhouse with a combined annual revenue of almost $26 billion.
- new Omnicom will have over 100,000 expert practitioners
- services will include media, precision marketing, CRM, data, digital commerce, advertising, healthcare, public relations and branding
- the deal will create the world’s largest advertising group
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