Sephora Canada has become a Founding Partner and the Official Beauty Partner of the Toronto Tempo, Canada’s first WNBA team, the team announced today.
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The brand, whose logo will adorn Tempo jerseys when play begins in 2026, shares a foundational set of values with the team, explains Toronto Tempo President Teresa Resch.
“We jumped at the chance to help build this team from the ground up and shape the cultural conversation in Canada around beauty and basketball through our partnership with the Toronto Tempo,” says Allison Litzinger, SVP, Marketing, Sephora Canada. “Women’s basketball embraces the unique identities of athletes who bring their full selves to the game, on and off the court, and it has the power to bring so many diverse people together through a shared passion. By celebrating the Beauty of Sport and the inspiring women who fuel it, we’ll show Canadians that we all belong to something beautiful.”
For Sephora Canada, the multi-year partnership with Toronto Tempo goes beyond a typical brand collaboration; it represents a chance to leverage the power of sport to broaden Canadians’ perceptions of beauty and foster greater inclusivity. This significant commitment showcases the alignment between the brand and the team in their vision of the world, as well as their mutual goal to promote individuality, diversity, and a sense of belonging.
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Brands mentioned:
- Brand:Sephora Canada
- Property/ Rights Holder: Toronto Tempo
- Agency:
(click on the link to view the agency’s Vendor Directory listing)
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