Metro And Food Basics Rolls Out Contest To Recognize Difference Makers Across Ontario

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‘Celebrate Moi!’ winners will receive 1 million Moi points and the opportunity to spotlight their favourite Ontario causes

If you enjoy earning bonus points, you’ll want to check out the new contest from METRO and Food Basics. You can earn 1 million Moi points, which you can use to support your chosen causes or to make contributions to Ontario communities.

Metro And Food Basics Rolls Out Contest To Recognize Difference Makers Across Ontario

METRO Inc.'s Moi Rewards program is designed to reward shoppers for their everyday activities. To celebrate the launch of Moi Rewards in Ontario, METRO Inc. is recognizing and rewarding Ontarians for the positive contributions they make to their communities.

The program kicks off with an exciting initiative to celebrate five Ontarians who go above and beyond for their communities. By nominating these individuals, Metro and Food Basics will award them with 1 million Moi points to use towards supporting their chosen causes, use themselves, or to further their contributions to Ontario communities.

“We are thrilled to announce Celebrate Moi!, a campaign that will give five winners 1 million Moi points to use however they like,” said Alain Tadros, Vice President and Chief Marketing Officer at METRO Inc. “Better yet, those rewarded might be spotlighted in media and on our social channels for all the hard work they do in their communities and the causes they champion.”

Contest highlights:

  • Five winners will receive 1 million Moi points each.
  • The initiative is open to all Ontarians, with a focus on community heroes—from food bank volunteers to those who help their neighbours.
  • The nomination process is quick, easy, and available via moirewards.ca/celebrate.
  • Nomination period: January 16th -26th, 2025

Photo Gallery:


Who's behind the METRO'S Celebrate Moi! campaign?

(click on the link to view the agency's Vendor Directory listing)



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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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