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NERDS candy is back at this year's Super Bowl and ready to and ready to take
viewers on another multisensorial experience to ‘unleash their senses’, highlighting the fan-favourite NERDS Gummy Clusters candy.
The 30-second advertisement titled “Wonderful World of NERDS” is the brand's second commercial for the Big Game, following last year's impressive response from fans and their ongoing enthusiasm for the brand. The ad is scheduled to air in the third quarter and showcases the surprising combination of crunchy NERDS and a gummy center, delivering an extraordinary experience that is truly wonderful.
The campaign begins with a teaser video starring chart-topping singer-songwriter Shaboozey relishing a bag of NERDS Gummy Clusters while strumming his guitar. As he bites into the delightful crunch of the Gummy Clusters, a magical melody erupts from a vintage jukebox, and a NERDS character emerges on his guitar, dancing along to the rhythm. A complete sensory experience unfolds with a blend of colours, sounds, and extraordinary transformation.
The teaser brings viewers to the brand’s 30-second spot, featuring Shaboozey’s reimagination of Louis Armstrong’s timeless hit, “What a Wonderful World”. The song blends his multi-dimensional musical style with the sounds of a traditional second-line band. Shaboozey’s ordinary day goes to the next level after his first bite of NERDS Gummy Clusters candy – as the music plays, the NERDS Gummy character leads a
second-line band down the street. NERDS characters rush towards Gummy, and the union transforms the whole cityscape into a colourful “Wonderful World of NERDS” full of visuals, sounds, and effects.
“The growth of the NERDS brand through the NERDS Gummy Clusters product has been a once-in-a- career experience. NERDS continues to see exponential growth and we continue to fuel that, like with our return to the Big Game. We’re unleashing the senses of our consumers and customers and connecting NERDS to culture in everything we do,” said Greg Guidotti, Chief Marketing Officer at Ferrara. “When it comes to capturing the spirit of the NERDS Big Game campaign, we are proud to partner with Shaboozey – he’s more than just one of the hottest artists in music — he’s the embodiment of the campaign’s core idea: a multidimensional and exceptional talent that unleashes all the senses to deliver an epic experience."“The growth of the NERDS brand through the NERDS Gummy Clusters product has been a once-in-a- career experience. NERDS continues to see exponential growth and we continue to fuel that, like with our return to the Big Game. We’re unleashing the senses of our consumers and customers and connecting NERDS to culture in everything we do,” said Greg Guidotti, Chief Marketing Officer at Ferrara. “When it comes to capturing the spirit of the NERDS Big Game campaign, we are proud to partner with Shaboozey – he’s more than just one of the hottest artists in music — he’s the embodiment of the campaign’s core idea: a multidimensional and exceptional talent that unleashes all the senses to deliver an epic experience."
Photo Gallery:
Who's behind the Wonderful World of NERDS campaign?
- Agencies - Golin Canada
- Brand - NERDS (Ferrara)
(click on the link to view the agency's Vendor Directory listing)
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